WESTIN
Westin was founded in 1952 by Swedish craftsman Ingvar Westin and has since grown into one of the most respected names in fishing. What started as hand-carved lures that wriggled through the water like real fish has developed into an iconic brand.
Today, Westin offers a wide range of rods, reels, lures, and more, combining innovative design with robust Scandinavian craftsmanship. Each product is carefully developed in collaboration with an in-house product team and an extensive pro team of top anglers, focusing on species such as pike, zander, and perch.
